- Write 3–10 buyer questions. Use the words a customer would type, e.g. "What is the best project management tool for small teams?" Avoid naming your brand in the question.
- Ask ChatGPT with search on. Open a fresh chat (or a logged-out/incognito window) so past conversations do not bias the answer. Note whether your brand appears, its position, and which competitors are named.
- Look at the cited sources. ChatGPT search shows the pages it used. These are the sites where getting mentioned matters most.
- Repeat and average. Answers vary. Ask each question a few times or on different days and count how often you appear (your mention rate).
- Or let a tool do it. The free checker on this site runs 3 buyer questions through ChatGPT with web search and gives you mention rate, rank, competitors and sources in about 30 seconds.
- Track it weekly. To see if your work is paying off, rerun the same prompts on a schedule. The AI Search Visibility Tracker on Apify does this for ChatGPT and Gemini at $0.04 per answer.
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FAQ
Can I check ChatGPT brand mentions for free?
Yes. You can ask ChatGPT manually, or use the Free AI Visibility Checker (3 checks per day, no account). HubSpot AEO Grader is another free option.
How often should I check?
Weekly is enough for most brands. AI answers change with new web content, so a monthly trend is more meaningful than a single result.
Does ChatGPT use Google or Bing?
ChatGPT search draws on web search results, and Bing indexing is widely recommended, so make sure your site is indexed in Bing Webmaster Tools as well as Google Search Console.